DATA DRIVEN
There’s no guesswork when it comes to success. We like to take an integrated view of the entire process – from the creative trenches of headline creation to the scaffolding of results driven analytics.
CONSISTENTLY DELIVER RESULTS
We’re addicted to efficient process. Our systems are in place to meet your company’s unique needs. Deadlines are always met and consistent lines of communication are always open. This translates right down to your customer’s inbox. For us, it’s consistent excellency all the way down.
“The secret to getting ahead is getting started.” ― Mark Twain
EMAIL CHANNEL MANAGEMENT
Our full scale management covers all aspects of your email marketing channel. We’re ESP neutral and will adapt to your systems and platforms. Pillar Advertising offers a dedicated team that supplies your business with strategic management, email creative, consulting and more.
We take a deep dive into what makes your business tick with the goal of scaling your channel’s revenue output. Think of us as a partner and additional wing of your business. Our consistent processes can’t be beat. Every company needs a Pillar Advertising department.
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ANALYSIS, MAINTENANCE, & STRATEGY
We create customized analytics reports for your most important KPIs and metrics. Your email channel should never be an afterthought. It’s a foundational component to a strong digital marketing strategy. Our team applies high level business insights on your campaigns through adaptive growth strategies that align with your company’s goals.
We offer professional reporting and analytics huddles on weekly, monthly, quarterly or any time frame you choose. Our analytics and reporting also delve into the more technical aspects of maintaining a healthy and growing CRM & email list. Use this data to inform company-wide marketing decisions, reference for C-suite executives, determine campaign success and grow the bottom line.
Great companies are obsessed with getting better. You’ll never stop and neither we will.
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AUTOMATION AND SEGMENTATION
Your email channel will be running like clockwork. We create customer personas and only employ intelligent targeting practices. Blindly sending email blasts to your whole list is a recipe for disaster. Segmented audiences ensure that you’ll be sending relevant messaging to the right customers.
Your personalized tech support will be able to work with your in-house team to manage or consult on all technological integrations and strategies. We take care of all proper list management, triggers, attributes and any other custom data you need to succeed. Get prepared to have your promotional, retention and standard automated series to be taken to overdrive.
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AUDIT AND OPTIMIZATION
Never face deliverability issues or low open rates again. We’ll look over the A to Z perspective of your current or prospective channel and advise you on the best course of action. Our initial reviews and audits take into account everything your company wants to accomplish. Then we shift that into an ongoing proactive role.
With A/B and multivariate testing, we’ll figure out the best way to get connected and converted with your best customers. We also ensure that your channel is compliant with the latest spam and privacy laws.
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